The Internet came into existence in 1983. The Internet now has over 1.58 billion websites and roughly 5 billion daily active users.
Website development has grown significantly over the decades and continues to do so at a breakneck pace. As a website owner, you must stay current on web development trends. Failure can harm your website’s performance and user experience. You risk falling behind competitors and losing traffic to websites that provide a superior user experience.
Hyperion Business Consultants takes a closer look at the top trends in website development that you can expect in 2022.
In 2022, machine learning, natural language processing, and information retrieval techniques are predicted to enable AI chatbots to become even more sophisticated in satisfying the needs and matching the behaviour of users.
Apart from supporting businesses in completing processes more quickly through voice or text chats, AI-enabled chatbots also help improve the consumer experience. They can gather data, respond to commonly asked inquiries, and resolve other concerns, resulting in a frictionless digital experience. Numerous well-known B2C organisations now use AI chatbots to assist their consumers. According to Forbes, marketers’ use of AI surged by 190% between 2018 and 2020. Many bots operate via Facebook Messenger, Whatsapp, and Skype rather than traditional chatbots. Throughout 2022, we can anticipate higher adoption of AI chatbots by businesses.
Google created accelerated mobile pages (AMP) in 2015 to provide mobile consumers with lightning-fast digital experiences. Along with delivering a consistent user experience and lowering bounce rates, Google’s AMP can assist businesses in improving key business KPIs such as the number of conversions on web pages. Although AMP adoption has decreased significantly since 2020, it remains the most widely used mobile technology globally, used on 35% of websites that employ mobile technologies and more than half of the top 10,000 websites.
Google introduced voice search in 2011, and it has grown in popularity significantly since then. According to a Grand View Research report, intelligent virtual assistants such as Alexa and Siri had unparalleled market growth in 2019 and will continue to grow at a quick pace.
To accommodate consumer demand, more tech companies are entering the market or developing new devices, such as Google Home and Apple HomePod. According to Juniper Research, up to 55% of all households worldwide will have voice assistants by 2022. As a result, voice search will become more vital than ever.
Consumers are not only utilising smart speakers to do voice searches; they are also conducting voice searches on their smartphones and IoT devices. As a result, voice search results will begin to appear higher on search engine results pages more frequently. As a result, businesses will be optimising their products and content strategies for voice search in 2022.
Over 40% of all websites use the WordPress content management system, and such a significant presence deserves attention. WordPress is an open-source platform that expands to satisfy user needs.
Scheduled to be introduced in WordPress v5.9, Full Site Editing is poised to change how websites are created and managed with WordPress going forward.
Consumers today want a broader and more interactive online experience, in addition to speedier and mobile-friendly versions.
That is one of the reasons Motion UI has grown in popularity. Motion UI is a front-end framework that allows developers to create completely responsive webpages and mobile applications while also utilising predetermined motions within a native app context. You can use this framework to create an element that slides, spins, bounces, transitions, and many other things.
Motion UI has been widely used since 2018 since it is compatible with all web technologies and can be applied anywhere on a website, such as a header, footer, and menus. However, thanks to the SASS libraries’ technology, it has become more accessible, making it one of the fundamental web development trends in 2022.
Serverless architecture is based on cloud computing and enables users to run code for virtually any application or backend service with no administration required. There is no provisioning, management, or updating of servers. Amazon, Google, and Microsoft are the leading providers.
Global serverless architecture revenue is forecast to increase from $7.6 billion in 2020 to $21.1 billion in 2025.
Additionally, we’ll see more products, such as chatbots, IoT apps, and APIs that leverage serverless functions to handle activities such as file backups, notification delivery, and object export.
As previously stated, mobile devices account for more than half of all web traffic globally. Additionally, nearly three-quarters of worldwide e-commerce sales occur via smartphones. Taking a mobile-first approach to web development has become critical, as evidenced by these statistics.
For years, numerous developers have adopted this technique. However, the definition of “mobile-friendly” is continually changing. In 2022, this implies using geolocation data to provide highly personalised experiences to customers, including one-click ordering into e-commerce apps, and incorporating biometric identification such as fingerprint scanning or voice recognition, among other things.
In recent years, dark and low-light websites have gained popularity. 2022 will continue to see websites and apps offering dark mode user interfaces (UIs), as studies have found that at least 8 in 10 users prefer to use dark mode whenever possible.Facebook and Twitter have already implemented this feature. These apps provide an easy option to toggle between the two modes, depending on the reader’s preference or system settings.
As more web developers provide a similar built-in feature to switch between light and dark modes, this will become the standard in 2022 and beyond. It may even become the de facto default for applications.
Data, network, and computer security are the critical concerns for 2022. Every business, regardless of its size, is vulnerable. For example, in June 2021, hackers scraped the accounts of 700 million LinkedIn members to obtain personal information such as complete names, email addresses, and phone numbers.
With an alarming increase in cybercrime, website development has adapted to make it easier to protect company and customer data. There’s already been a shift toward application-based multi-factor authentication like Google Authenticator, patch management, and Security Operation Centres (SOC).
Web Development a Dynamic Process
Web development is a dynamic process that is continually evolving to fulfil the demands and expectations of online consumers. Many of these trends aim at improving the user experience on mobile devices. Others may focus on improving the user experience on smart wearables or yet-to-be-released products in the future. Maintaining an awareness of web development trends will assist you in ensuring that your website continues to attract and delight your visitors.
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